About us

about us

Our Story

Founded in 2018 in Montreal, Blackcircles.ca is inspired by the innovative concept of Blackcircles.com, launched in the UK in 2001. The company offers Canadians the largest online tire inventory, with over 4 million tires from 45 different brands.

Through a network of partner garages across the country, the company provides a comprehensive experience: competitive prices, unmatched customer service, and the option for customers to have their tires delivered or installed directly at a trusted garage.

Our Values

Innovation

Innovation

Teamwork

Teamwork

Respect

Respect

Performance

Performance

Our mission

To provide the reassurance that every customer can confidently and securely purchase their tires and wheels with Blackcircles.ca.

To offer the simplest process across all platforms, allowing customers to purchase their tires, wheels, and book their installation with ease.

To test and learn what will drive our customers to engage with us on social media.

To provide the best customer experience to welcome new clients to our website.

Executive team

Nom Complet 1

Martin Gendron

President - General Manager

Erick Laperle

Erick Laperle

Marketing Director

Genevieve Liboiron

Geneviève Liboiron

Finance & HR director

Olivier Llorca

Olivier Llorca

Sales and Business Analysis Director

Our products

At Blackcircles.ca, we offer a wide range of high-quality tires and wheels from over 45 top brands. Whether you need tires for everyday driving, performance, or winter conditions, we have the right options to suit your vehicle and driving needs. In addition to tires, we also provide a selection of rims and installation services through our trusted network of partner garages across Canada.

Customer Reviews

 

 

Our Garage Partners

At Blackcircles.ca, we work with a network of trusted garage partners across Canada to provide our customers with convenient tire installation services. Our partners are carefully selected for their expertise, reliability, and commitment to delivering excellent service

URBAN AUTOMOTIVE

SPEEDY AUTO SERVICE VICTORIA

KLASSE OF TORONTO INC

AUTO-CRATS

M MÉCANIQUE 360 ST-LAURENT

Join our installers network

Blackcircles.ca was named "Breakthrough Startup of the Year" at the eTail 2020 awards

This award aims to recognize the best and most innovative startup of the year that has made a significant impact on the evolution of the online retail sector

MICHELIN CROSSCLIMATE 2

Blackcircles Canada won the prestigious Prix Performance Québec

This award recognizes companies that apply the best management practices and stand out for their exemplary performance.