About us
Our Story
Founded in 2018 in Montreal, Blackcircles.ca is inspired by the innovative concept of Blackcircles.com, launched in the UK in 2001. The company offers Canadians the largest online tire inventory, with over 4 million tires from 45 different brands.
Through a network of partner garages across the country, the company provides a comprehensive experience: competitive prices, unmatched customer service, and the option for customers to have their tires delivered or installed directly at a trusted garage.
Our Values
Innovation
Teamwork
Respect
Performance
Our mission
To provide the reassurance that every customer can confidently and securely purchase their tires and wheels with Blackcircles.ca.
To offer the simplest process across all platforms, allowing customers to purchase their tires, wheels, and book their installation with ease.
To test and learn what will drive our customers to engage with us on social media.
To provide the best customer experience to welcome new clients to our website.
Purchase Process at Blackcircles.ca
- Purchase tires with home delivery in 3 to 5 days in most cases
- Purchase tires with installation: the customer selects the garage and the date and time for the appointment, and we take care of the rest!
Executive team
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Martin Gendron
President - General Manager
Erick Laperle
Marketing Director
Geneviève Liboiron
Finance & HR director
Olivier Llorca
Sales and Business Analysis Director
Our products
At Blackcircles.ca, we offer a wide range of high-quality tires and wheels from over 45 top brands. Whether you need tires for everyday driving, performance, or winter conditions, we have the right options to suit your vehicle and driving needs. In addition to tires, we also provide a selection of rims and installation services through our trusted network of partner garages across Canada.
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Our Garage Partners
At Blackcircles.ca, we collaborate with a network of 1,227 trusted partner garages across Canada to offer our customers convenient tire installation services. Our partners are carefully selected based on their expertise, reliability, and commitment to delivering excellent service.
Join our installers network
Breakthrough Startup of the Year 2020
This award aims to recognize the best and most innovative startup of the year that has made a significant impact on the evolution of the online retail sector
Prix Performance Québec of the year 2024
This award recognizes companies that apply the best management practices and stand out for their exemplary performance.