For nearly four decades, the name P Zero has been synonymous with power, precision, and innovation in the world of tires. A true symbol of automotive performance, it has equipped the most prestigious cars for generations, from Ferrari to Lamborghini. Last March, Pirelli unveiled the fifth generation of its legendary P Zero. More than just an update, it’s a complete reinvention, designed to meet the technological challenges of our time… and especially those of tomorrow!
A Cutting-Edge P Zero
Behind this new P Zero lies a wealth of innovation. Using advanced development tools powered by artificial intelligence and proprietary algorithms, Pirelli was able to simulate and test virtual prototypes—optimizing resources while accelerating development. The result? A tire offering exceptional grip on both dry and wet roads, with shorter braking distances and enhanced handling—confirmed through track testing. The new P Zero even earns the top “A” rating for wet grip on the European tire label, proving its performance across all conditions. Its design has also been reworked, with a more balanced contact patch and bold contrasting sidewall markings for a sportier look.
Built for Electric Mobility
One of the standout features of this latest generation is its full compatibility with electric vehicles. Thanks to Elect technology, the P Zero improves electric car range by up to 10%, reduces rolling noise, and handles the high torque typical of electric drivetrains. These enhancements make it a go-to choice for the next generation of vehicles. Several models have already been homologated with this version, including the Lamborghini Urus SE, BMW M5 and M5 Touring, Mercedes GLE and GLS, as well as rising brands like Polestar, Nio, and Xiaomi.
A Complete Product Family
The P Zero is not a single product, but rather an entire premium tire family designed for a wide range of high-end applications. It includes the P Zero E, focused on sustainability and performance, made with over 55% natural or recycled materials. The P Zero R is all about pure sporting performance, while the P Zero Trofeo RS is engineered for the track, yet remains road-legal. For drivers who regularly face harsh weather, the P Zero Winter 2 delivers both grip and safety even in snowy conditions—all without ever losing the racing DNA that gave birth to the P Zero in Formula 1.
